As Team GB take the Rio Olympics by storm, David has written a new blog looking at what the arts and culture sector can learn from the way the athletes have celebrated the involvement of the National Lottery. The blog forms part of the “Apollo’s Muse” series of posts. You can read the full blog post at http://apollofundraising.com/proudly-supported-national-lottery
“I’d like to thank the National Lottery for their support”.
I’ve lost track of how many times I’ve heard this over the last two weeks. If, like me, you have spent most of the last two weeks glued to the Olympics I’m sure you’ve heard it, too.
This simple sentiment has been at the heart of almost every medal winner’s TV interview. Despite most interviews taking place within minutes of the athlete’s winning performance or medal ceremony, when they are in their most emotional state, the majority have remembered to thank the funder that contributed significantly to their success.
And it’s got me thinking – shouldn’t the arts and culture sector be doing more to celebrate the lottery and government support we get?