It’s Friday. It's been a long week. The weekend is within reach but there is still one more day to be thinking (worrying?) about end-of-year fundraising targets.

The snow that started out as a novelty on Monday has become more than a little irritating. So here is some Snow Day Fun for fundraisers:

5 things fundraisers can learn from snow-based movies


As fundraisers, your magic (like Elsa’s) is controlled by love. You can’t educate people to care about your cause. Make sure your fundraising messages are “acts of true love” rather than freezing your supporter’s heart.

Ice Age

It can take a long time to crack the “major gift” nut. Some nuts are worth persevering with. However, you need to be alert to the fact that some nuts have no intention of ever being cracked.

Cool Runnings

Just because your organisation has never done something doesn’t mean it’s not worth trying. Look at the skills your team has. Don’t just rely on the fact that your organisation has “always done it this way”.

And, if it all goes wrong, you can always rely on your lucky egg…

Happy Feet

Every supporter has a “heartsong”. Sometimes you need to change your own song – the messages and stories you are sending out – in order to make a connection.

The Day After Tomorrow 

No matter how senior you are, sometimes it pays to seek the advice of friendly, independent experts…

Apollo Fundraising works exclusively with arts and culture fundraisers, giving you the helping hand you need to take your fundraising to the next level.

We are delighted to be sponsoring the Unconventional track at this year’s IoF Culture Sector Network conference.