When someone gives money to your cause – whether it is £1 or £1million – they are taking the exhilarating, terrifying leap of saying “I love you”. Your Thank You is your way of saying “I love you” back. No pressure, but how you respond has a huge bearing on whether your relationship with this supporter is going to flourish and bloom or wither and die. This blog shows you how to make the most of this opportunity by making your Thank Yous SUPER!
What can a loud screech at the end of an orchestral recording teach us about thanking supporters? Could it explain why so many supporters complain that they haven’t been thanked, when every fundraiser insists they always thank for every gift? This blog looks at what makes experiences memorable, with some thoughts on how this can be applied to the way we thank people for their donations.
As more organisations turn to individual giving, this blog looks at the four internal cultures you need to be successful in this space.