'COVID, CULTURE & CASH' - Arts Fundraising During Coronavirus

How do you fundraise for arts and culture organisations in the middle of a global pandemic?

It’s April 2020 and the UK is in lockdown. Arts and culture organisations across the world have closed yet the need for funding continues. We know that many arts fundraisers are unsure how to raise money for their organisations when everyone’s mind is on coronavirus. Yet many organisations are still having success at engaging their supporters and securing donations.

Through this series of podcasts we want to share stories and examples from other arts fundraisers in the hope they provide some ideas and inspiration for fundraising within your own organisation.

Good luck and stay safe!

P.S. You can listen to every episode of the Apollo’s Muses podcast on Spotify or on iTunes. Subscribe to hear about every new episode as it’s published.

Episode 7: Dr Andrew Higgins - Director of Development, Imperial War Museums

Dr Andrew Higgins, Director of Development at Imperial War Museums talks about how he’s been working with his team to plan for the future while still dealing with the uncertainty around coronavirus.

Recorded on Monday 1st June 2020

During the conversation Andrew mentioned the digital content that IWM has been producing. You can find examples here and here.

Andrew also recommended the Glyndebourne Open House streamings, which can be found at www.glyndebourne.com/openhouse/. The video of the Lord of the Rings cast “Reunited Apart” can be found here – www.youtube.com/watch?v=l_U0S6x_kCs

During the summary, David mentioned two other useful resources for arts fundraisers. The first was the Institute of Fundraising’s Cultural Sector Network. The second was the “Defining the New Normal” conference curated by Fundraising Everywhere and the National Arts Fundraising School. Early bird tickets for this online conference are available from https://fundraisingeverywhere.com/arts/

Episode 6: Dominic Haddock - Head of Development and Communications, English Touring Opera

Dominic Haddock, Head of Development and Communications at English Touring Opera talks about the company’s fundraising campaign to support their freelance artist and crew, the steps they are taking to keep their supporters engaged during lockdown and thoughts on what might come next.

Recorded on Wednesday 6th May 2020

During the conversation Dominic mentioned the digital content that ETO has been producing during lockdown. You can find all of the content – including the singing lessons – here – https://www.youtube.com/user/ETO5254

Episode 5: Felicity Sutherland - Head of Development, Dulwich Picture Gallery

Felicity Sutherland, Head of Development at Dulwich Picture Gallery talks about launching the organisation’s coronavirus appeal and finding the right tone for communications to supporters.

Recorded on Monday 4th May 2020

You can find more information about Dulwich Picture Gallery’s coronavirus campaign here – https://www.dulwichpicturegallery.org.uk/join-support/donate-now/

Episode 4: Dorcas Morgan - Development Director, Park Theatre

Episode 3: Kieran Jones - Development Manager, Young Classical Artists Trust

Kieran Jones, Development Manager at Young Classical Artists Trust tells us how the organisation quickly moved to establish a Hardship Fund to support musicians at an early stage in their career, and how the appeal has raised 20x the original target in just 4 weeks.

Recorded on Monday 27th April 2020

During our conversation Kieran mentioned a video that YCAT has sent to supporters, as well as digital performances they have made available. You can find them here:

‘An Die Musik’ video for supporters –  https://www.youtube.com/watch?v=0ybhZr449lw

Digital Performances from YCAT – https://www.youtube.com/channel/UCVKx6pM3z1Lyhke-2siG4Ng

YCAT Instagram Page – https://www.instagram.com/ycatrust/

Episode 2: Sarah Miguel - Head of Business Development, People's History Museum

Episode 1: Samir Savant - Festival Director, London Handel Festival

Samir Savant, Festival Director of the London Handel Festival, talks about how he has engaged supporters after the coronavirus pandemic cut short the 2020 Festival.

Recorded on Thursday 16th April 2020

(Click here to to watch the St John’s Passion performance from Thomaskirche, Leipzig, on YouTube, as recommended by Samir)