'COVID, CULTURE & CASH' - Arts Fundraising During Coronavirus
How do you fundraise for arts and culture organisations in the middle of a global pandemic?
It’s April 2020 and the UK is in lockdown. Arts and culture organisations across the world have closed yet the need for funding continues. We know that many arts fundraisers are unsure how to raise money for their organisations when everyone’s mind is on coronavirus. Yet many organisations are still having success at engaging their supporters and securing donations.
Through this series of podcasts we want to share stories and examples from other arts fundraisers in the hope they provide some ideas and inspiration for fundraising within your own organisation.
Good luck and stay safe!
Episode 7: Dr Andrew Higgins - Director of Development, Imperial War Museums
Dr Andrew Higgins, Director of Development at Imperial War Museums talks about how he’s been working with his team to plan for the future while still dealing with the uncertainty around coronavirus.
Recorded on Monday 1st June 2020
Andrew also recommended the Glyndebourne Open House streamings, which can be found at www.glyndebourne.com/openhouse/. The video of the Lord of the Rings cast “Reunited Apart” can be found here – www.youtube.com/watch?v=l_U0S6x_kCs
During the summary, David mentioned two other useful resources for arts fundraisers. The first was the Institute of Fundraising’s Cultural Sector Network. The second was the “Defining the New Normal” conference curated by Fundraising Everywhere and the National Arts Fundraising School. Early bird tickets for this online conference are available from https://fundraisingeverywhere.com/arts/
Episode 6: Dominic Haddock - Head of Development and Communications, English Touring Opera
Dominic Haddock, Head of Development and Communications at English Touring Opera talks about the company’s fundraising campaign to support their freelance artist and crew, the steps they are taking to keep their supporters engaged during lockdown and thoughts on what might come next.
Recorded on Wednesday 6th May 2020
During the conversation Dominic mentioned the digital content that ETO has been producing during lockdown. You can find all of the content – including the singing lessons – here – https://www.youtube.com/user/ETO5254
Episode 5: Felicity Sutherland - Head of Development, Dulwich Picture Gallery
Felicity Sutherland, Head of Development at Dulwich Picture Gallery talks about launching the organisation’s coronavirus appeal and finding the right tone for communications to supporters.
Recorded on Monday 4th May 2020
Episode 4: Dorcas Morgan - Development Director, Park Theatre
Dorcas Morgan, Development Director at Park Theatre shares how she has been raising money to secure the future of the theatre, including a phone campaign to existing supporters and the launch of their Park Life online appeal.
Recorded on Tuesday 28th April 2020
Episode 3: Kieran Jones - Development Manager, Young Classical Artists Trust
Kieran Jones, Development Manager at Young Classical Artists Trust tells us how the organisation quickly moved to establish a Hardship Fund to support musicians at an early stage in their career, and how the appeal has raised 20x the original target in just 4 weeks.
Recorded on Monday 27th April 2020
During our conversation Kieran mentioned a video that YCAT has sent to supporters, as well as digital performances they have made available. You can find them here:
Episode 2: Sarah Miguel - Head of Business Development, People's History Museum
Sarah Miguel, Head of Business Development at People’s History Museum, talks to me about the work she has been doing as the museum prepares to launch a fundraising appeal in response to the coronavirus lockdown.
Recorded on Friday 17th April 2020
During our conversation Sarah mentioned a number of articles and events. You can find more details here:
Episode 1: Samir Savant - Festival Director, London Handel Festival
Samir Savant, Festival Director of the London Handel Festival, talks about how he has engaged supporters after the coronavirus pandemic cut short the 2020 Festival.
Recorded on Thursday 16th April 2020