Are you looking to raise more money from individuals?

For years, individual donors have represented the largest source of private philanthropy for the arts and culture sector, giving more than corporates and trusts combined.

Yet, for many organisations, fundraising from individuals is limited to a stagnating Friends’ and Patron’s scheme, collecting loose change from our visitors and the occasional foray into crowdfunding campaigns or a Big Give Christmas Challenge.

Don’t get us wrong – all of these approaches have their place.

But, with loyal and engaged people around us who passionately love what we do there’s potential to do so much more.

Not sure where to start, or what individual giving schemes are right for your organisation? We can help you to identify your target audience (or audiences!), understand their needs and motivations and design appropriate propositions. We can then help you to develop engaging supporter journeys, from catching their attention to making it easy to donate to building a relationship that increases the chances of them giving again.

Previous clients include Museum of Oxford, National Youth Arts Wales and Beaconsfield Gallery

If your donation messaging leads with “Did you know we’re a charity?”, this is the service for you! We can help you to breathe fire into your message, aligning with your Case for Support with the motivations and passions of your target audience, leading to an ask that actually inspires people to give.

Previous clients include Creswell Crags, Museum of Oxford and English PEN

Have you ever looked at the names of generous benefactors engraved into gallery walls or proudly displayed on donor boards and wondered what your organisation would have to do to get a gift like that? Wonder no more! We can help you identify your potential major donors, support you to develop appropriate propositions and guide you through the process of securing major gifts for your organisation.

Previous clients include Jacksons Lane, Regent’s Park Open Air Theatre and Nevill Holt Opera

Arts and Culture organisations are well-placed to benefit from the predicted boom in legacy donations, yet many are unsure how to launch and grow a legacy programme. We can help you to define your legacy proposition, promote your scheme in a positive and empathetic way and help you to feel more confident in talking about legacy giving at every stage of the journey.

Previous clients include English PEN, East Anglian Film Archive and Museum of Oxford

Use the form below to start a conversation about how Apollo Fundraising can work with you to develop the right individual giving programme for your organisation.