Is it time to breathe fire into your fundraising copy?
Have you noticed how a lot of arts fundraising messaging looks the same?
From the uninspiring “Did you know we’re a charity” to the unlikely “If every visitor gave £1”, look closely and you’ll soon see that many organisations are regurgitating the same ineffective cliches.
We get it. There is safety in numbers and, if you’re not sure how best to articulate your Case for Support for individuals, companies and trusts, it can feel more comfortable to follow the crowd.
But you can’t bore people into giving.
Hiding our fundraising behind boring messaging sells our organisations, projects and supporters short.
This page is for you if you’ve found yourself thinking:
- “I’m not sure how to get people to notice us”
- “I’m not sure why people would support us over <<insert other charity/cause>>”
- “I’m not sure how to bring our work to life for people outside our organisation”
- “I’m not sure how to talk about legacy giving. Isn’t it morbid and depressing?”
It’s time to tell a better story.
At Apollo Fundraising, we love working with organisations to help them communicate the need for support in a way that really resonates with potential donors.
We can work with you to write fundraising copy that will catch people’s attention and bring your work to life. We’ll help you to identify and understand your audience(s), find the beating heart of your Case for Support and present your “ask” as an invitation they can’t ignore.
If you’re looking for more confidence in your fundraising messaging, here are some of the copywriting projects we can help you with:
