Fundraising Skills for Museums: Individual Giving
Thanks very much for attending our session on Individual Giving for museums. We hope you found the session useful and that it’s given you ideas, skills and confidence for raising more money from your visitors and communities.
To download the slides from the session, click on the image or button below.
You can also find links to other resources discussed during the session, including our guides to finding online donation platforms and contactless donation terminals, and some more information about the Gift Aid and VAT rules when it comes to membership schemes.
Other Resources:
- Apollo Fundraising’s guide to finding the right Online Donation Platform – https://apollofundraising.com/blog/online-donation-platforms/
- Apollo Fundraising’s guide to finding the right Contactless Donation Terminal – https://apollofundraising.com/blog/contactless-donations/
During the session there was a question about Gift Aid and VAT in relation to membership schemes. This is a complex area and it’s always worth checking with HMRC and your accountant if you are unsure if your existing or proposed scheme is eligible for Gift Aid and/or if it’s likely you will need to charge VAT. The following resources might also be helpful:
- HMRC’s guidance on Gift Aid for membership schemes – https://www.gov.uk/government/publications/charities-detailed-guidance-notes/chapter-3-gift-aid#chapter-337-membership-subscriptions
- HMRC’s guidance on VAT for subscriptions and memberships – https://www.gov.uk/guidance/clubs-and-associations-vat-responsibilities-notice-7015#subscriptions
- Charity Tax Group guide to VAT on membership schemes – https://www.charitytaxgroup.org.uk/tax/vat/other-vat-issues/subscriptions/
- Moore Kingston Smith article on VAT and membership schemes – https://mooreks.co.uk/insights/vat-and-charity-membership-fees/
Just for You!

On Thursday 13th February (this Thursday), I’m running an online course on raising major gifts for arts and culture organisations. Where the session last week focused on fundraising from large groups of potential donors (such as from your visitors and local community), this course looks at the process of building individual relationships with those capable of making larger donations.
The course normally costs £95 to attend. However, as a recent participant in one of my training courses I’m pleased to be able to offer a limited number of half-price tickets for this session.
There are ten half-price tickets available on a first-come, first-served basis. To claim your discounted ticket, simply enter the code MDSE50 when booking.