What can arts fundraisers learn from a drag show? In this guest blog post Marina Jones shares 10 tips inspired by psychology and a visit to a drag show in San Francisco.
When someone gives money to your cause – whether it is £1 or £1million – they are taking the exhilarating, terrifying leap of saying “I love you”. Your Thank You is your way of saying “I love you” back. No pressure, but how you respond has a huge bearing on whether your relationship with this supporter is going to flourish and bloom or wither and die. This blog shows you how to make the most of this opportunity by making your Thank Yous SUPER!
What can a loud screech at the end of an orchestral recording teach us about thanking supporters? Could it explain why so many supporters complain that they haven’t been thanked, when every fundraiser insists they always thank for every gift? This blog looks at what makes experiences memorable, with some thoughts on how this can be applied to the way we thank people for their donations.
Have you ever read something been left with no idea what the writer was trying to say? If so, there’s a good chance that the author has been cursed! The first part of our Curses of Fundraising series explores The Curse of Knowledge and the steps you can take to ensure clever never gets in the way of clear.
There’s nothing shameful about needing your supporters help to achieve your organisation’s dreams & ambitions. So why are so many arts organisations embarrassed by their need to fundraise? Part Two of our ‘Three Fundraising Curses’ series looks at The Curse of Embarrassment and the steps you can take if your organisation (or someone within your organisations!) has become embarrassed about fundraising.
If there is one thing the arts and culture sector should be good at it’s telling a story. So why is so much arts fundraising material devoid of emotion, intrigue, drama and conflict? Why is so much arts fundraising material boring? Part 3 of our Curses of Fundraising series looks at The Curse of Boring and the steps you can take to make your fundraising story really sparkle.
Meeting a potential supporter – whether it’s an individual, company or trust – can be a daunting experience. Here are ten things you can do to feel more confident when meeting your prospects.
Membership and Friends schemes are a staple of the arts fundraising world. But just because something is popular doesn’t meant that it is right. In fact, many schemes are completely inappropriate. So, how do you know if a Friends scheme is right for your organisation?
There has been a lot of excitement about digital fundraising in recent years. This blog looks at some of the strengths and weaknesses of using digital channels in individual giving.
As more organisations turn to individual giving, this blog looks at the four internal cultures you need to be successful in this space.