How sponsorable are your armpits?
What can a World Cup referee’s (not-so) sweaty armpits teach us about identifying more compelling sponsorship benefits and helping our corporate partners bring their value propositions to life?
Are you one of us?
It was 10pm on a Monday and the Ninjas had just struck again. No, this is not some weird fever dream brought on by eating too much leftover Christmas cheese. This is Charity Ninjas – and it’s bloomin’ brilliant.
Carol 2026
A fundraising parody of Hark! The Herald Angels Sing!
Carol 2025
A fundraising parody of God Rest Ye Merry Gentlemen
9 steps to get people to give
When it comes to asking for donations, an empty bucket and a sign saying “Donations Welcome” just doesn’t cut it. Here are 9 steps I use with clients to help them to raise more money from individuals.
Could I write a proposal from your website?
With an increasing number of funders taking a more proactive approach to researching potential grantees, it’s vital that they can find the information they need. So, how easy (or otherwise) would I find it to write a funding proposal from your website alone?
Can a raccoon teach us how to get people to give more frequently?
How have the designers of Animal Crossing got me to invest over 100 hours on a completely pointless endeavour? And could the same techniques be used to get people to donate more often?
What’s Going On With Grant-Making in 2025?!
It’s no secret that grant-fundraising has changed in the last 18 months as funders adapt their ways of deciding who to support. So, what changes are they making and – more importantly – how should fundraisers adapt in order to succeed in this new funding landscape?
Let It Go (Fundraising Parody)
What if Elsa was a trust fundraiser, instead of a Snow Queen? Her frustrations might be different, but she’d still “let it go”.
The (misguided) pursuit of beauty
We often let our perception of beauty, and what we think is aesthetically pleasing, dictate our design choices. But what if the things that look “right” are actually having a negative impact on the effectiveness of our fundraising?