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  • About Apollo Fundraising
    • - About Apollo Fundraising
    • - Who “We” Are
    • - Our Clients
  • Inspire Your Audience
  • Find Your Strategy
    • - Fundraising Health Check
  • Build Your Skills
    • - Upcoming Events
  • Grow Your Confidence
    • - Proposal Review Service
  • Free Ideas & Inspiration
    • - Blogs, Articles & Downloads
    • - Podcast
  • Contact
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Can a raccoon teach us how to get people to give more frequently?

How have the designers of Animal Crossing got me to invest over 100 hours on a completely pointless endeavour? And could the same techniques be used to get people to donate more often?

March 28, 2025David BurgessBlog Summary, BlogsPsychology

What’s Going On With Grant-Making in 2025?!

It’s no secret that grant-fundraising has changed in the last 18 months as funders adapt their ways of deciding who to support. So, what changes are they making and – more importantly – how should fundraisers adapt in order to succeed in this new funding landscape?

January 11, 2025David BurgessBlog SummaryTrust Fundraising
A picture of Elsa from the movie Frozen. However, instead of snow she's creating money

Let It Go (Fundraising Parody)

What if Elsa was a trust fundraiser, instead of a Snow Queen? Her frustrations might be different, but she’d still “let it go”.

December 17, 2024David BurgessBlog SummaryHumour

The (misguided) pursuit of beauty

We often let our perception of beauty, and what we think is aesthetically pleasing, dictate our design choices. But what if the things that look “right” are actually having a negative impact on the effectiveness of our fundraising?

December 9, 2024David BurgessBlog SummaryFundraising Basics, Individual Giving
An AI-generated cartoon picture of a person wearing a shirt, tie and trousers, with a brain for a head. They are surrounded by piles of books to indicate how clever they are.

The Curse of Clever

It can be really easy to get swept away with a clever idea, such as some witty wordplay, quirky design or impressive piece of mental gymnastics. But clever is only clever if it works. So how do you stop the pursuit of “clever” derailing your fundraising?

December 9, 2024David BurgessBlog SummaryCase for Support, Fundraising Basics, Individual Giving, Strategy
A cartoon of two stick people - one representing the donor and the other the fundraiser. The donor, holding a bag of money with a heart on, says "I love you". The fundraiser replies "Thank you. Now, let's never speak of this again".

SUPER Thank Yous

The Thank You is one of the most important communications we write and send as a fundraiser. Yet, too often it is viewed as an administrative chore, or an obligation. This short video shares why this touchpoint is so important, and five ways you can make sure your Thank Yous are SUPER

November 15, 2024David BurgessBlog SummaryFundraising Basics, Individual Giving, Thanking

Thinking too much and too little about Gift Acceptance

Following the launch of a new paper on Ethics in Gift Acceptance I came away with two seemingly contradictory views – that charities don’t spend enough time thinking about their Gift Acceptance Policy, and that charities spend too much time thinking about Gift Acceptance policies. This article sets out why I think both are problematic.

November 12, 2024David BurgessBlog SummaryEthics, Strategy

5 Top Tips for Writing Better Funding Proposals

A video showing five easy-to-implement ways you can improve your funding proposals to give them a better chance of success.

November 8, 2024David BurgessBlog Summary**Top Reads**, Trust Fundraising

The Most Memorable Funding Proposal I’ve Ever Read

If you’ve heard me talk about grant fundraising the chances are you’ve heard about the best proposal I’ve reviewed (so far!). This article – and bonus video – goes in to more detail about what makes it so good.

October 29, 2024David BurgessBlog Summary, Blogs**Top Reads**, Trust Fundraising

10 things a drag show can teach us about fundraising

What can arts fundraisers learn from a drag show? In this guest blog post Marina Jones shares 10 tips inspired by psychology and a visit to a drag show in San Francisco.

December 13, 2022David BurgessBlog Summary, Blogs, HomepageArts Fundraising, Fundraising Basics, Humour, Individual Giving, Psychology, Thanking
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Apollo Fundraising Limited (registered company 10203710)

Registered Office: Profile West, Suite 2 Floor 1, 950 Great West Road, Brentford, TW8 9ES

Contact: David.Burgess@ApolloFundraising.com

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