How have the designers of Animal Crossing got me to invest over 100 hours on a completely pointless endeavour? And could the same techniques be used to get people to donate more often?
It’s no secret that grant-fundraising has changed in the last 18 months as funders adapt their ways of deciding who to support. So, what changes are they making and – more importantly – how should fundraisers adapt in order to succeed in this new funding landscape?
What if Elsa was a trust fundraiser, instead of a Snow Queen? Her frustrations might be different, but she’d still “let it go”.
We often let our perception of beauty, and what we think is aesthetically pleasing, dictate our design choices. But what if the things that look “right” are actually having a negative impact on the effectiveness of our fundraising?
It can be really easy to get swept away with a clever idea, such as some witty wordplay, quirky design or impressive piece of mental gymnastics. But clever is only clever if it works. So how do you stop the pursuit of “clever” derailing your fundraising?
The Thank You is one of the most important communications we write and send as a fundraiser. Yet, too often it is viewed as an administrative chore, or an obligation. This short video shares why this touchpoint is so important, and five ways you can make sure your Thank Yous are SUPER
Following the launch of a new paper on Ethics in Gift Acceptance I came away with two seemingly contradictory views – that charities don’t spend enough time thinking about their Gift Acceptance Policy, and that charities spend too much time thinking about Gift Acceptance policies. This article sets out why I think both are problematic.
A video showing five easy-to-implement ways you can improve your funding proposals to give them a better chance of success.
If you’ve heard me talk about grant fundraising the chances are you’ve heard about the best proposal I’ve reviewed (so far!). This article – and bonus video – goes in to more detail about what makes it so good.
What can arts fundraisers learn from a drag show? In this guest blog post Marina Jones shares 10 tips inspired by psychology and a visit to a drag show in San Francisco.
