It can be really easy to get swept away with a clever idea, such as some witty wordplay, quirky design or impressive piece of mental gymnastics. But clever is only clever if it works. So how do you stop the pursuit of “clever” derailing your fundraising?
Following the launch of a new paper on Ethics in Gift Acceptance I came away with two seemingly contradictory views – that charities don’t spend enough time thinking about their Gift Acceptance Policy, and that charities spend too much time thinking about Gift Acceptance policies. This article sets out why I think both are problematic.
Having secured HLF funding they needed to raise more
