9 steps to get people to give
When it comes to asking for donations, an empty bucket and a sign saying “Donations Welcome” just doesn’t cut it. Here are 9 steps I use with clients to help them to raise more money from individuals.
SUPER Thank Yous
The Thank You is one of the most important communications we write and send as a fundraiser. Yet, too often it is viewed as an administrative chore, or an obligation. This short video shares why this touchpoint is so important, and five ways you can make sure your Thank Yous are SUPER
10 things a drag show can teach us about fundraising
What can arts fundraisers learn from a drag show? In this guest blog post Marina Jones shares 10 tips inspired by psychology and a visit to a drag show in San Francisco.
Making your Thank Yous SUPER!
When someone gives money to your cause – whether it is £1 or £1million – they are taking the exhilarating, terrifying leap of saying “I love you”. Your Thank You is your way of saying “I love you” back. No pressure, but how you respond has a huge bearing on whether your relationship with this supporter is going to flourish and bloom or wither and die. This blog shows you how to make the most of this opportunity by making your Thank Yous SUPER!
Are you thanking the wrong half of your supporters?
What can a loud screech at the end of an orchestral recording teach us about thanking supporters? Could it explain why so many supporters complain that they haven’t been thanked, when every fundraiser insists they always thank for every gift? This blog looks at what makes experiences memorable, with some thoughts on how this can be applied to the way we thank people for their donations.
Creating a culture of Individual Giving in the Arts
As more organisations turn to individual giving, this blog looks at the four internal cultures you need to be successful in this space.