9 steps to get people to give
When it comes to asking for donations, an empty bucket and a sign saying “Donations Welcome” just doesn’t cut it. Here are 9 steps I use with clients to help them to raise more money from individuals.
The (misguided) pursuit of beauty
We often let our perception of beauty, and what we think is aesthetically pleasing, dictate our design choices. But what if the things that look “right” are actually having a negative impact on the effectiveness of our fundraising?
The Curse of Clever
It can be really easy to get swept away with a clever idea, such as some witty wordplay, quirky design or impressive piece of mental gymnastics. But clever is only clever if it works. So how do you stop the pursuit of “clever” derailing your fundraising?
SUPER Thank Yous
The Thank You is one of the most important communications we write and send as a fundraiser. Yet, too often it is viewed as an administrative chore, or an obligation. This short video shares why this touchpoint is so important, and five ways you can make sure your Thank Yous are SUPER
10 things a drag show can teach us about fundraising
What can arts fundraisers learn from a drag show? In this guest blog post Marina Jones shares 10 tips inspired by psychology and a visit to a drag show in San Francisco.
Making your Thank Yous SUPER!
When someone gives money to your cause – whether it is £1 or £1million – they are taking the exhilarating, terrifying leap of saying “I love you”. Your Thank You is your way of saying “I love you” back. No pressure, but how you respond has a huge bearing on whether your relationship with this supporter is going to flourish and bloom or wither and die. This blog shows you how to make the most of this opportunity by making your Thank Yous SUPER!
Are you thanking the wrong half of your supporters?
What can a loud screech at the end of an orchestral recording teach us about thanking supporters? Could it explain why so many supporters complain that they haven’t been thanked, when every fundraiser insists they always thank for every gift? This blog looks at what makes experiences memorable, with some thoughts on how this can be applied to the way we thank people for their donations.
Three Fundraising Curses: Part One – The Curse of Knowledge
Have you ever read something been left with no idea what the writer was trying to say? If so, there’s a good chance that the author has been cursed! The first part of our Curses of Fundraising series explores The Curse of Knowledge and the steps you can take to ensure clever never gets in the way of clear.
Three Fundraising Curses: Part Two – The Curse of Embarrassment
There’s nothing shameful about needing your supporters help to achieve your organisation’s dreams & ambitions. So why are so many arts organisations embarrassed by their need to fundraise? Part Two of our ‘Three Fundraising Curses’ series looks at The Curse of Embarrassment and the steps you can take if your organisation (or someone within your organisations!) has become embarrassed about fundraising.
Three Fundraising Curses: Part Three – The Curse of Boring
If there is one thing the arts and culture sector should be good at it’s telling a story. So why is so much arts fundraising material devoid of emotion, intrigue, drama and conflict? Why is so much arts fundraising material boring? Part 3 of our Curses of Fundraising series looks at The Curse of Boring and the steps you can take to make your fundraising story really sparkle.
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