How have the designers of Animal Crossing got me to invest over 100 hours on a completely pointless endeavour? And could the same techniques be used to get people to donate more often?
What can arts fundraisers learn from a drag show? In this guest blog post Marina Jones shares 10 tips inspired by psychology and a visit to a drag show in San Francisco.
What can a loud screech at the end of an orchestral recording teach us about thanking supporters? Could it explain why so many supporters complain that they haven’t been thanked, when every fundraiser insists they always thank for every gift? This blog looks at what makes experiences memorable, with some thoughts on how this can be applied to the way we thank people for their donations.
If you are developing a new strategy or business plan, changing your mindset can help you see new routes to success and help you avoid failure. This blog looks at how imagining the project’s conclusion can help.
This blog explores the fleeting nature of motivation and what it means for us as fundraisers.
Behavioural economics is changing our understanding of how donors make decisions. This blog looks at how you can use learnings from the field of behavioural economics to increase donations through your website.
